Who we are

My childhood experiences of North Dakota ice fishing in various settings from traditional canvas fish houses to Polaris Ranger's  led me to create the hook arrest mechanism. Every time I relocated or set out to fish, my lures would end up getting tangled or hooked onto something, making it necessary to spend a few minutes untangling or unhooking them. To tackle this problem, I experimented with several iterations of hook arrest and sought the feedback of passionate anglers. While the current size and design have proven to be the most effective so far, I remain committed to continually refining the product to meet evolving needs.